Big Data affect every aspect of our lives
The goal is to turn data into information, and information into insight.
Big data is already making a real difference today – in business and in other areas.
Understanding and targeting customers
This is one of the most common uses of big data today. Here, big data is used to better understand customers and their behavior and preferences.
Understanding and optimizing business processes
Big data is also increasingly used to optimize a wider range of business processes, including stock control, supply chain and delivery routes and HR processes.
Optimizing personal quantification and performance
Individuals can now benefit from the data generated from wearable devices such as smart watches and smart bracelets – data like calorie consumption, activity levels and sleep patterns.
Optimizing machine and device performance
Big data analytics help machines and devices become smarter and more autonomous. For example, big data tools are used to operate self-driving car.
Improving security and law enforcement
use big data techniques to detect and prevent cyber attacks and police forces use big data tools to catch criminals.
Improving and optimizing cities and countries
Big data is used to improve many aspects of where we live. For example, it allows cities to optimize traffic flows based on real-time traffic information as well as social media and weather data.