Digital Transformation is a Must
The world is getting more competitive, and it’s driving fundamental changes in how businesses operate. The entire enterprise is looking to become more data driven to better prioritize investments, target operational improvements, and identify key prospects. To stay ahead of the competition, products and services need winning customer experiences, operating processes need to be more automated and efficient, sales teams require greater mobility, and the entire organization is demanding more innovation, smarter data, and more automation from their technology.
You cannot succeed without great technology, smart technologists, efficient business practices, and culture change. You can’t win with legacy systems or systems that have Band-Aid data integrations. You can’t expect the same year-over-year revenue serving customers the same way you’ve done over the last decade because customers expect superb experiences.
Some of you will take matters into their own hands by procuring technologies without an integrated plan, but the world isn’t cookie cutter anymore, and you can’t sell differentiating product offerings without some innovative capabilities, technology to integrate business processes, or defensible intellectual property.
In short, your corporation needs you, a leader willing to take on the challenges of driving business and digital transformation. They need great technology leadership with a solutions-oriented team, outstanding platforms, and bulletproof practices. They need technologists to be maturing technology platforms, agile practices, and nimble services but assembled with more strategic purpose.
Great technology and outstanding technologists are just the beginning. Businesses need practices to grow their abilities to drive decisions and create winning products by leveraging their data assets. They need to be plugging into an ecosystem of third-party capabilities including new data sources, services enabled by APIs, crowd sourcing backed workflows, and app stores that can drive distribution. They need to better understand how emerging technologies like blockchain, IoT, and artificial intelligence will reshape their industry over the next five years and have confidence that they can incorporate new capabilities.
Businesses also need practices to learn customer needs, track new forms of competitive offerings, and evolve online and offline customer experiences. They need to develop practices to perform research to help target new markets and rank prospects. Most importantly, they need to enable the product management function to drive revenue from digitally enabled products and services. Finally, businesses need a new form of collaboration and partnership among technologists, marketers, product managers, data scientists, and key sales executives to align on strategy, partner on execution, and drive a smarter, faster digital culture.